I’m a designer, entrepreneur, and investor working across digital products, brands, and businesses.

Design and branding (1998–)

My design journey began in the 90s with MS Paint, HTML, Flash, and the like. Despite completing an MSc in architecture in 2008, my long-standing practice in digital design continued after graduation. Over time, my roles shifted from hands-on execution to product strategy, branding, and business outcomes. I’ve held senior design and product roles at:

Working with Jyrki is absolutely delightful. His management approach is empowering, hands-on, and deeply appreciates the diverse strengths within his team.

Board work and consulting (2005–)

I’m a certified board member HHJ and have held board and advisory roles in companies, associations, and housing co-operatives. Through my two agencies, Mapdon (†) and Vanamo Partners, I’ve worked as a consultant for a wide range of organizations, including:

Our plan was to do a small development project, but Jyrki fixed everything for years to come!

Investing (2012–)

I’ve been investing in real estate since the 2010s and completed an MSc in real estate economics in 2025. I hold about a dozen rental units and invest in early-stage companies operating in real estate, finance, and related technologies. I currently have a stake in the following companies:

Jyrki knows what a successful company is made of. Whatever the topic, he comes well-prepared and dives head-first into the challenge. His sharp focus and diligent approach are what every company needs.

Industry experience

Over 25 years, I’ve worked across more than a dozen industries, including the following:

Construction, and real estate
Banking, finance, and insurance
Culture, arts, and entertainment
Education, science, and research
Energy, infrastructure, and land use
Environment and sustainability
Logistics and retail
Public services and government
Transportation and tourism
Venture capital and startups

What sets Jyrki apart is his deep humanity and innate ability to listen. His approach to leadership and design not only enhanced my skills but also left a lasting impact on how I view teamwork.

Awards

Some of the projects I’ve been part of have won awards across design, technology, and culture. Below are a few awards won for clients, employers, or myself.